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Alex Melgosa.jpg

Photo Credit: Justin Antonio

Creative Marketing

I’m passionate about social media and community management with a proven skill for crafting compelling marketing campaigns for companies like Linkin Park, Mike Shinoda, Scream VI, System of a Down, Korn, and Universal Music Group. Proficient in channel and community management, social media campaigns, digital marketing, and pivotal involvement in recognized campaigns—most notably, a Webby Award nomination for Linkin Park's "Meteora" anniversary for best Social Celebrity/Fan Campaign.


Top Skills:

 

  • Social media marketing

  • Community Management

  • Photography

  • Digital Marketing
     

Resume:

Recent Projects:

Linkin Park - Meteora|20 Anniversary
 

  • Led the community management for Linkin Park's Meteora 20th-anniversary release.

  • Launched Linkin Park's single 'Lost,' which reached No.1 on Billboard's Alternative chart.

  • Crafted a successful campaign that began with cryptic clues, driving traffic to the website, the band's Discord channel, and TikTok, amassing over 700k followers in its first month.

  • Orchestrated the release of the official music video with 30M+ views in a month.

  • Hosted an exclusive YouTube Premium Afterparty for the band's fans, fostering a partnership with YouTube.

  • Launched an exclusive video for Meta, 'Lost (Alternate Reality Version)'.
     

Korn - See You on the Other Side - 18 Year Anniversary - IG Reel / TikTok

System of a Down - Hypnotize - 18 Year Anniversary - IG Reel / TikTok

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

Funko Pop - Reanimation Funko Launch

  • Collaborated with Funko on a successful social media campaign for the launch of Reanimation Funko.


Peloton - Linkin Park Debut Campaign

  • Executed a social campaign for Linkin Park's debut on Peleton, achieving the highest rock music launch for the company.
     

Mike Shinoda
 

  • Created and directed the teaser campaign in partnership with Paramount and Scream VI for Mike Shinoda's single 'In My Head.'

  • Generated over 1 million views on IG Reels in two weeks with Teaser 1.

  • Hosted an exclusive event for Linkin Park Underground fan club members in partnership with Scream, Paramount, and Dolby Theater to preview the film.


Cold Cut Studio

 

  • Successfully project-managed the marketing release for the artist Spearfisher, resulting in an impressive 89% surge in Spotify listenership.

  • "Televised Mind," a fashion film produced by Cold Cut Studio, received the 2021 Official Selection award in the emerging category, highlighting our commitment to excellence in creative projects.
     

Universal Music Publishing Group - YouTube Channel Launch
 

  • Successfully launched and managed UMPG's first-ever YouTube channel.

  • Produced an internal marketing video for the UMPG Sync Team and Alicia Keys, highlighting chart hits and deep cuts for sync placements.

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