I specialize in digital music marketing with a strong focus on helping artists grow their audience, boost streams, and build lasting fan communities. My work includes Spotify optimization, playlist pitching, and running high-converting ad campaigns across YouTube, Instagram, and TikTok. I've supported global campaigns for artists like Linkin Park, Mike Shinoda, System of a Down, Korn, AFI and more. This ncludes a Webby-nominated fan campaign for Linkin Park's Meteora anniversary.
 

Whether you're looking to build momentum around a new release or want consistent growth month over month, I offer strategic marketing support tailored to your goals.

 

Top Skills:

 

• Spotify Marketing & Playlist Strategy
• Digital Advertising (YouTube, Instagram, TikTok)
• Community Building & Fan Engagement
• Photography

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Recent Projects:

Linkin Park - Meteora|20 Anniversary
 

• Led the community management for Linkin Park's Meteora 20th-anniversary release.

• Launched Linkin Park's single 'Lost,' which reached No.1 on Billboard's Alternative chart.

• Crafted a successful campaign that began with cryptic clues, driving traffic to the website, the band's Discord channel, and TikTok, amassing over 700k followers in its first month.

• Orchestrated the release of the official music video with 30M+ views in a month.

• Hosted an exclusive YouTube Premium Afterparty for the band's fans, fostering a partnership with YouTube.

• Launched an exclusive video for Meta, 'Lost (Alternate Reality Version)'.
   

Korn - See You on the Other Side - 18 Year Anniversary - IG Reel / TikTok

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System of a Down - Hypnotize - 18 Year Anniversary - IG Reel / TikTok

 

 

 

 

 

 

 

 

 

 

 

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Funko Pop - Reanimation Funko Launch
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• Collaborated with Funko on a successful social media campaign for the launch of Reanimation Funko.

Peloton - Linkin Park Debut Campaign
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• Executed a social campaign for Linkin Park's debut on Peleton, achieving the highest rock music launch for the company.
   

Mike Shinoda
 

• Created and directed the teaser campaign in partnership with Paramount and Scream VI for Mike Shinoda's single 'In My Head.'

• Generated over 1 million views on IG Reels in two weeks with Teaser 1.

• Hosted an exclusive event for Linkin Park Underground fan club members in partnership with Scream, Paramount, and Dolby Theater to preview the film.

Cold Cut Studio

 

• Successfully project-managed marketing releases for the artist Spearfisher, resulting in an impressive 7.5k% increase in monthly Spotify listenership.

• "Televised Mind," a fashion film produced by Cold Cut Studio, received the 2021 Official Selection award in the emerging category, highlighting our commitment to excellence in creative projects.
   

Universal Music Publishing Group - YouTube Channel Launch
 

• Successfully launched and managed UMPG's first-ever YouTube channel.

• Produced an internal marketing video for the UMPG Sync Team and Alicia Keys, highlighting chart hits and deep cuts for sync placements.