Digital Marketing & Growth for Contemporary Artists
I partner with recording artists, composers, and independent musicians to design intentional release campaigns that bridge authentic artistry with global streaming momentum.
My heart and specialism lie deeply in instrumental, neo-classical, and cinematic music. However, the core frameworks I build are entirely universal and crafted to help artists of all genres tell their stories, connect with a dedicated audience, and scale their digital footprint with absolute clarity.
WHY WORK WITH ME?
LINKIN PARK
Webby Award-winning campaign
Helped grow their Instagram by 6M+. Managed Spotify backend (Artist Picks, monthly growth reports, playlist curation), launched their Discord (now 92K+ members), and organized major video drops with Meta and YouTube.
LINKIN PARK
Scaled from a few thousand to 200K+ monthly listeners through structured, backend-first campaigns. 1.5 million streams 1st month of shared EP release
Spearfisher & Brianna Tam
Spearfisher & Brianna Tam
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Built their first-ever YouTube channel, organized catalog metadata for Bob Dylan, Taylor Swift, Bruce Springsteen, and launched sync-forward series Beat Breakdown.
Universal Music Publishing Group
Universal Music Publishing Group
Directed teaser campaigns for “In My Head” with Scream VI. Reels hit 1M+ views in 2 weeks. Hosted fan club film screening.
Mike Shinoda & Fort Minor
Mike Shinoda & Fort Minor
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Managed contests and fan engagement for Deathbats Club (75k+ Members)
Avenge Sevenfold
Avenged Sevenfold
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Developed the original campaign concept for the release of 'On My Mind' by Ellie Goulding, turning major university campuses into interactive installations with oversized album-cover banners where students could write what was “on their mind. The campaign generated strong organic engagement and the label expanded it into additional markets nationwide.
Ellie Goulding
Ellie Goulding
Spearfisher
“Alex helped grow my Spotify from 6K to 230K monthly listeners through a smart, grassroots campaign. He handled everything—from playlist pitching to video uploads to profile organization—while keeping it all meticulously tracked. He's reliable, deeply knowledgeable about the music space, and genuinely great to work with."
Marie Claire
“Keep an eye on Alex Melgosa’s work—because this is just the beginning of many more visual masterpieces.”
Brianna Tam
Working with Alex has been an incredible privilege. He has gone above and beyond in managing my music and growing my Spotify presence. He’s detail-oriented and kind. So grateful to have him on my team!
Started at
6,000
Monthly Listeners
Grew to
18,000
streams
SPEARFISHER
2 YEAR CAMPAIGN
1,300,000
streams
on Blood in the Bayou
230,000
Monthly Listeners
Started at
9,300
Monthly Listeners
Grew to
25,000
streams
Brianna Tam
1.5 YEAR CAMPAIGN
165,000
streams
on Bioluminescence
125,000
Monthly Listeners
Linkin Park
1 YEAR CAMPAIGN
700,000
new Tiktok followers in 30 days
Webby Award for Celebrity/Fan campaign: Meteora 20th Anniversary
"Lost" hits
Billboard Alternative & Rock
#1
Growth Campaigns & Strategy.
I design custom release runways and growth campaigns that combine visual identity with data-driven streaming momentum. Everything is bespoke, built around your current catalog size, release frequency, and long-term positioning.
Campaign Architecture
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Release Runway Design. Complete timeline planning, single/EP coordination, and intentional cross-platform rollouts.
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Ecosystem Alignment. Comprehensive profile audits, advanced metadata strategy for algorithmic readiness, and a curated Artist Pick presence.
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Listener Connection Funnels. Strategic implementation of pre-save campaigns, clean smart link architecture, and audience retention tracking.
Algorithmic & Creative Acceleration
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Intentional Advertising. Continuous optimization of targeted Meta, YouTube, and TikTok ads designed to guide the right listeners directly to your music.
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Algorithmic Growth. Tailored pitching strategies engineered to naturally activate organic Spotify and Apple Music radio, mix, and editorial algorithms.
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Clarity & Data Insights. Ongoing, transparent tracking of listener retention, stream-to-follower conversion rates, and global audience demographics.
PRICING & SERVICES
I work with artists at every stage — from early growth to established careers — to build sustainable streaming growth, audience connection, and revenue opportunities.
3-month minimum recommended. Most campaigns average 6–12 months of gradual, trackable growth.
Listener ranges are suggested for guidance.
Creative & Visual Direction
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Narrative Continuity. Strategic guidance on short-form content execution, beautifully bridging your personal background with your upcoming sonic identity.
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Visual Asset Coordination. Creative direction on press kit aesthetics, album artwork styling, and release-cycle branding.
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Editorial Photography. Premium, on-location studio portrait sessions to create a cohesive bank of high-end promotional assets.